Forward-thinking pharmacies have realised that they stand a better chance of having successful communications by targeting patients’ mobile devices. SMS represents a great way to do this. It’s inexpensive, simple for patients to understand, and has an open rate of close to 95%.
Sending repeat prescriptions through SMS also means that:
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Patients can save time at the pharmacy by only picking up medications when they’re ready
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Patients will receive advanced notice of when they’re about to run out of medication.
The key to future engagement for pharmacies is providing the tools required for patients to self-serve. Actions which have traditionally required a physical interaction with an actual pharmacist (E.g. a manual call to make an appointment) can all be automated by using next-generation communication technologies.
Voice/SMS Landing Pages will allow pharmacies to perform the following actions:
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Health Events and Alerts
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Refill Reminders
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Products or services availability
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Employee Updates
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Send offers and coupons
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Surveys
